Tv on the second screen may soon be over: the second screen is gradually becoming the first screen. Popularity is increasing steadily. THis according to ABI research, reported on BroadbandTVNews.
TV service companies (should) realise what this means and it creates a bit of a dilemma in pricing their commercial offers. Price 2nd screen too high and you loose too many; price it too low and you loose money by 1st screen viewers abandoning their prime screen contract. And there is the technical challenge of separating delivery to the two screen types. In the end maybe we will pay simply for each screen we want to view the content on.