Monetization of digital premium video content soars in 2014

Here some interesting though somewhat difficult to understand statistics based on a report by Videomind. The trends are interesting: some seem very fast but this indicates inmature developments just taking off.

Some key facts:

  • especially growth in long form streaming
  • TV everywhere is growing 600% (after a very slow start: less than 30% of HH say they are moderate users)
  • 240% growth in streaming time to connected devices
  • OTT device viewing is still small but growing faster and has overtaken tablets for viewing, driven mostly by longform content

US TV everywhereLive online TV viewing

 

Links:

Monetization of digital premium video content soars in 2014.

Report from FreeWheel

Link to eMarketer TV Everywhere trends article