The problem of territorial and exclusive content rights is not going away. The EC keeps chewing at it. The issue is of course triggered by the use of overseas subscriptions (that are presumably based on territorially protected rights). But there is a longer standing issue about transnational marketing of content, e.g. by bigger more transnational media companies that would have less headache to acquire such rights. Though more rules may seem to favor consumers that is not always the case. E.g. the cheap sales of football rights on the assumptiom they are only sold in greece may stop if anyone in Europe can have a subscription. I.e. the result is that people in Greece will simply not be able to enjoy foreign soccer. The case of foreign nationals watching their home TV channels is a less sympathetic example of territoriality of rights.