Comcast and other major payTV operators are facing the FCC on the issue of the choice of the device to access TV services. Comcast and others deliver their TV services exclusively to settop boxes and in order to create some freedom of choice for users have suggested to provide app’s on other devices for accessing their services. That is exactly what Comcast is doing now for Roku devices and Samsung TVs.
The fight will continue for some time. It is also somewhat remarkable that Comcast launches this initiative now whereas Roku and Samsung surely would have been glad to cooperate a few years back.