The problem of territorial and exclusive content rights is not going away. The EC keeps chewing at it. The issue is of course triggered by the use of overseas subscriptions (that are presumably based on territorially protected rights). But there is a longer standing issue about transnational marketing of content, e.g. by bigger more transnational media companies that would have less headache to acquire such rights. Though more rules may seem to favor consumers that is not always the case. E.g. the cheap sales of football rights on the assumptiom they are only sold in greece may stop if anyone in Europe can have a subscription. I.e. the result is that people in Greece will simply not be able to enjoy foreign soccer. The case of foreign nationals watching their home TV channels is a less sympathetic example of territoriality of rights.
The most flagrant expression of the eternal law that content is king. HD (23%) and 3D (3%) are not very important to users, but free TV, PVR and on-demand and other content and content access access features are!
The French operators like settop boxes and apparently their customers love them too. So SmartTV’s are simply a diversion, and a fragmented one that keeps on changing at that: no Orange IPTV on SmartTVs in the near future…
A practically ideal marriage: Netflix and SuperHD. Content is hard to come by so a on-demand VOD or subscription VOD service like Netflix are the ideal ways of bringing the scarce, often quite premium content to the customer. If the internet connection can sustain the streaming of course: some offline HEVC compression may be helpful there.